The rationale of the LOGO behind Leo Studio design highlights that the concept is the 'key'.  As a graphic designer, the role is in order to remove the obstacle between the clients’ ideas and the final outcome of the design. We are the key to open this door and to remove this obstacle.
When it comes to key, another element cannot be ignored is the keyhole. Before the door opens by the key, everyone would hold their curiosity and try to explore what it is behind the door. In ancient, people can glance the world behind the door through the keyhole. In the graphic design industry, our clients always come to see us with the tiny idea which likes what we can see through the keyhole. And then they look for someone can help them to truly express their idea and fulfil their imaginations which what we are working for. To some degree, both clients and graphic designers glance at the final outcome at the beginning, and they share the same dream to remove the barriers between the idea and the final results. And we play the role of the key to help our clients to open the door and to fulfil their ideas.